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Marco Velasquez

Children's librarian, dad of one

May 25, 2026

On reading "Goodnight Moon" for the 87th time

My daughter knows every page. So why does she want it again? The science of toddler repetition.

My daughter is two and a half. We have read Goodnight Moon roughly 87 times. I am not exaggerating — I started a tally in March.

The first 20 times, I felt like a good parent. The next 30, I started skipping pages. By number 60, I tried hiding the book behind the radiator. She found it. Of course she did.

Then I read a study that changed how I felt about the whole thing.

Repetition isn't boring to them. It's how they learn.

Jessica Horst at the University of Sussex ran a now-famous experiment in 2011. Three-year-olds who heard the same story three times learned more new words than children who heard three different stories. The children who heard the repeat? They learned the words *better* and *kept* them longer.

The brain isn't seeking novelty. It's building scaffolding.

The "million word gap" is real, but it's not what people think

The American Academy of Pediatrics often cites a study suggesting children read to daily hear about a million more words by kindergarten than children who aren't. That number is striking. What's less talked about: the *kind* of words matter. Picture books contain about three times as many rare words as everyday parent-child speech (Montag et al., 2015). That's where vocabulary grows.

What I do now, on read number 88

- I let her "read" the parts she knows. She always does the "goodnight nobody" page in a whisper. - I sometimes get a word wrong on purpose. She catches me. She loves catching me. - I stopped feeling guilty about not reading new books every night.

She'll move on when she's ready. Until then, goodnight moon.

— Marco